First Juice® Acknowledged for Superiority in Category

First Juice®, www.firstjuice.com, the first organic fruit and vegetable juice beverage for toddlers with half the sugar of traditional 100% juices, has been recognized for its commitment to health and nutrition, savvy package design, and value among parents since its debut nationwide at Whole Foods Market and Babies“R”Us in January 2008.

Each eight-ounce serving of First Juice contains only 12 grams of natural sugar from organic fruits and vegetables compared to 27 grams of sugar in an eight-ounce serving of 100% apple juice. A blend of organic fruit and vegetable juice concentrates and purified water, First Juice has been carefully designed with the right amount of flavor for young, developing tastebuds, with the intention of steering them towards an appreciation for flavorful, less sweet tastes.
Garners Four Top Awards in 2008

First Juice was taste-tested and judged by Phil Lempert, The Supermarket Guru®, a leading consumer trend-watcher and analyst. Phil Lempert labeled First Juice® a “rising star”, with a rating of 96/100. In September 20078 it was also honored with the 2008 Best New Product Award-Juice Category from Convenience Store News.

Communication Arts Magazine recognized and awarded First Juice for creative label design with a CA Award of Excellence, one of the most coveted awards in the communication design industry, for creative excellence in visual communications.

First Juice was also recently recognized by its toughest critics…parents. First Juice received a 2008 PTPA Award (Parent Tested, Parent Approved) and was recognized in the PTPA Green Category as well selected based on value, functionality, quality y and appeal of the product.

ShapeYou.com, an online directory & community resource for local sports, health & fitness, acknowledged First Juice with a 2008 GearAward in the Natural & Organic Products GearAwards for providing one of “the best of the best in organic products” available to consumers in the marketplace.

First Juice is sold in an eight ounce refillable-reusable-recyclable, spill-proof, BPA-Free sippy-top container that is convenient for parents on-the-go, while the First Juice 32 ounce bottle is also recyclable and BPA-Free, is for use at home, and for refills. First juice can also be purchased in 12ct. Playgroup Packs™. First Juice can be stored without refrigeration until opened.

First Juice is available nationally at Whole Foods Market, Babies “R” Us and Toys"R"Us, The Food Emporium, and on www.diapers.com. The suggested retail price of the eight ounce single-serve bottle and the 32 ounce bottle is $1.99-$2.79 and $3.49-$4.49, respectively.

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